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Research, Data, & Insights Advertising Pitch for The Real Real
Advertising
Research, Data, & Insight Analysis Project
Date
March 2021 - June 2021
"The Real Real" Research, Data, & Insights Project by Isabel Shorter
This project was an extensive, quarter-long research project in which my group and I chose the company The Real Real, and researched their brand, competitors, and audience in order to create a successful advertising plan to enhance brand awareness. Our main focus was increasing sustainable shopping practices amongst Generation-Z -- Our goal was to achieve this through a successful advertising campaign for the sustainable brand, The Real Real.
In this project I was named "Project Manager" by my group and was extremely dedicated to running the group project, delegating, conducting research, and creating deadlines for my group to ensure success.