Brand Awareness for Sephora Collection

During my Freshman year at DePaul University, I was given the opportunity to become a brand awareness ambassador for Sephora Collection. I was assigned the semester long project of helping Sephora increase brand awareness for their new product line the "Sephora Collection." I created a brand strategy to increase brand awareness, made weekly in-feed and story posts of the new products, promoted their products on campus events like my sorority meetings, and lastly, planned an on-campus event for brand awareness with 150+ student attendees. Was successful in increasing sales and brand awareness.