Client Creative Advertising Project

In my Creative Advertising class, I was assigned the task of coming up with a name, the creative, and the strategy for a client who wants to create a car that appeals to older folk. As you can see below, I came up with the name "ElderCar," and marketed my car to the elderly people who are smart, capable, and want a car that represents this; A car that is accessible but not complicated, smart but not pretentious. After presenting to my peers and professor, I was awarded first place for the Client Advertising project.